Sr. Product Marketing Manager (Healthcare - Remote)

7+ years of experience in B2B SaaS marketing, with 4+ years in product marketing focused on healthcare buyers. Proven success in building or scaling product marketing processes in a growth-stage or enterprise SaaS environment. Strong understanding of the healthcare landscape (health systems, payers, value-based care models, operational workflows). Demonstrated ability to partner with product and sales leadership to drive go-to-market alignment and measurable revenue impact. Exceptional written and verbal communication skills, with an ability to craft clear, strategic messaging for executive audiences. Experience creating enablement and launch assets that directly support enterprise deal cycles. An analytical and data-driven approach to decision-making. Experience with CRM, marketing automation, and enablement tools (e.g., Salesforce, HubSpot, etc). Strong project management skills (Asana) and comfort with Microsoft Excel.

Build and lead enterprise product marketing function, establishing frameworks, tools, and processes. Define and refine enterprise buyer personas, segmentation, and messaging. Partner with product, solutions, and go-to-market teams to translate features into benefit-led narratives. Lead GTM planning for product launches, aligning cross-functional teams. Equip teams with enablement materials. Develop competitive intelligence. Influence roadmap and strategy by serving as the voice of the market.