Identify and qualify high-impact AI use cases Conduct deep-dive customer interviews Lead demo sessions and recreate them as working demos Write focused stories on problem, AI-powered solution, and outcomes Produce demo videos (filming, editing, scripting) Use AI tools extensively for content creation Build and manage customer story database Maintain searchable library tagged by use case, industry, etc. Coordinate with Sales, CS, and PMM on story distribution Refine stories based on engagement data Partner with demand generation on distribution Partner with PMM on stories supporting campaigns Package stories for field use Collaborate on expansion stories and AI adoption patterns Support AR/PR with customer validation Work with Field Marketing & Events on customer speakers