Marketing Data & Analytics Manager

3+ years of marketing / demand generation / growth analytics experience Strong SQL skills for querying, joining, aggregating, etc. Advanced proficiency in Excel / Google Sheets Experience with business intelligence tools (Looker, Tableau, PowerBI, etc.) Experience working with marketing tools / ad platforms / attribution systems (e.g. Google Analytics, FB Ads, HubSpot, Marketo, etc.) Strong analytical mindset, attention to detail, ability to explain complex results to non-technical stakeholders Comfort working in ambiguity, with evolving models and data constraints Excellent communication skills, ability to present to leadership

Build, manage, and optimize dashboards and reporting frameworks Perform analysis on marketing campaigns Model, forecast, and report on demand gen pipeline, attribution, and budget allocation Monitor funnel metrics and lead quality, iterate to improve conversion rates Segment audiences and perform cohort analyses Design and support A/B tests, attribution models, multi-touch models, incrementality, and holdout experiments Collaborate cross-functionally to embed data-driven decision making Define and standardize key definitions, metrics, and data governance