Head of Instructor Acquisition
175000 - 225000 USD per year
Company:Maven
Location:United States, EST, PST
Languages:English
Seniority level:Senior, 8+ years
Experience:8+ years
Skills:
Business DevelopmentBusiness IntelligenceData AnalysisPeople ManagementProduct ManagementGoogle AnalyticsJiraProduct OperationsCross-functional Team LeadershipOperations ManagementAmplitude AnalyticsTableauProduct DevelopmentStrategyBusiness OperationsProduct AnalyticsContent creationSEOMentoringMarketingTeam managementStakeholder managementLead GenerationDigital MarketingA/B testingRelationship buildingResearchCross-functional collaborationMarket ResearchStrategic thinkingCRM
Requirements:
8+ years experience in marketing with a background in acquisition marketing, GTM, brand, and/or community. Demonstrated taste, storytelling ability, and strategic clarity in a portfolio. Deep familiarity with the tech ecosystem and strong relationships with operators, founders, and execs. Fluency in qualitative research and data-driven optimization. Proven success launching new programs or products in fast-moving environments. Experience marketing to high-trust, high-bar audiences.
Responsibilities:
Develop Maven's instructor-facing brand strategy and value proposition. Craft compelling narratives and positioning frameworks. Activate and nurture a community of influencers and advisors. Lead instructor-facing content strategy. Own presence in relevant industry communities, events, and networks. Scale high-quality inbound instructor interest through campaigns and partnerships. Experiment, measure, and iterate on acquisition tactics. Conduct qualitative and quantitative research on instructor audience.
