Build and maintain relationships with resellers and integrators. Collaborate with other departments to analyze market signals and influence company decisions on pricing, positioning, and go-to-market (GTM) strategies. Use customer and market data to optimize GTM strategy, including resource allocation and geographic focus. Lead and continuously improve the end-to-end sales process, including automation, material creation, and team development. Coordinate the entire sales experience in close collaboration with Growth, Product, and Tech teams. Lead the Customer Success team, identify upselling potential and additional use cases beyond contract renewals. Plan and allocate resources for upselling and renewal priorities based on data analysis. Measure and optimize sales processes daily based on customer and team feedback. Manage the entire sales pipeline, test and implement new sales tactics to drive growth. Collaborate closely with key stakeholders in customer organizations to deliver tailored enterprise solutions. Build deep product expertise to act as a trusted advisor for customers. Represent the company at industry events to build a network of partners and potential customers. Coach and mentor the team with hands-on support and weekly guidance.