Growth Marketing Associate, Google Ads

4+ years of relevant work experience in online DTC marketing with high-growth consumer-facing companies. Hands-on experience launching and optimizing platform performance within Meta and Google ad products. Strong Excel skills with ability to manipulate large data campaign data sets. Bachelor's degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role. Outstanding understanding in a marketing or tech-related subject (e.g. AdTech, Data Science, Engineering, economics, marketing, business). Ability to manage multiple, complex tasks simultaneously in a fast-paced environment. Proven ability to lead and manage innovative and effective marketing programs. Extremely analytical and data-driven marketer who can manage various channels, drive traffic and transactions. Excellent leadership skills. Experience in managing large marketing budgets.

Manage day-to-day campaigns in Google Paid Search, YouTube, Demand Gen, and Performance Max. Monitor industry competitive SERP landscape for keyword research and trend identification. Develop, test, and scale marketing campaigns, ad group concepts, and creatives. Analyze performance data to identify actionable outcomes and opportunities. Support performance marketing and upper funnel strategy, business plans, and budgets. Collaborate with performance creative team and CRO manager on assets and landing pages. Define and develop a deeper understanding of the target customer to tailor messages and manage KPIs. Support onboarding and training of team members and leverage external partners.