44865614369 - Digital Marketing Manager

5+ years experience in digital marketing, ecommerce, or DTC brand management. Deep knowledge of Shopify, email marketing platforms (Klaviyo or similar), and performance marketing channels. Proven experience designing and optimizing full-funnel experiences with a focus on retention. Strong understanding of user behavior and digital analytics. Skilled in leading cross-functional projects and communicating strategy to stakeholders. Creative thinker with strong analytical skills and an obsession with continuous improvement. Experience in the wellness, supplement, or CPG space preferred.

Lead full-funnel marketing strategies. Own and optimize the Shopify journey. Design and refine customer funnels and lifecycle journeys. Build high-converting email flows and campaigns. Work cross-functionally with product, analytics, content, and creative teams. Track KPIs across traffic, conversion, retention, and email. Stay on top of platform changes and new tools. Act as brand guardian across all digital touchpoints.