Head of Platform: YouTube

3+ years of hands-on experience scaling YouTube channels for any consumer brand, record label, technology startup or media company or high-impact experience at Tier 1 consultancies, Investment Banks, Big Tech companies, or fast-scaling startups Proven track record of launching channels from zero and managing high-subscriber properties with substantial revenue generation Expert proficiency in YouTube Studio analytics, algorithmic optimization, and complete monetization ecosystem Advanced skills in A/B testing, data analysis, and translating audience insights into actionable content strategies Self-directed approach combining creative strategy with technical execution and relentless focus on scalable audience building

Managing our entire YouTube presence, including content strategy, visual identity, uploading process, audience engagement and performance management Crafting guidelines to viral titles, descriptions, and thumbnails optimized for discovery and performance Designing and executing A/B tests to continuously improve our content strategy and channel performance Researching emerging content formats and trends to identify gaps and develop new video formats Monitoring subscriber growth, watch time, and revenue while optimizing monetization strategies Analyzing YouTube Studio insights including retention curves, traffic sources, and CTR patterns Collaborating with marketing, engineering and content teams to amplify our strategy