Managing our entire YouTube presence, including content strategy, visual identity, uploading process, audience engagement and performance management Crafting guidelines to viral titles, descriptions, and thumbnails optimized for discovery and performance Designing and executing A/B tests to continuously improve our content strategy and channel performance Researching emerging content formats and trends to identify gaps and develop new video formats Monitoring subscriber growth, watch time, and revenue while optimizing monetization strategies Analyzing YouTube Studio insights including retention curves, traffic sources, and CTR patterns Collaborating with marketing, engineering and content teams to amplify our strategy