VP Product Marketing & Marketing Strategy

Proven experience in senior product marketing, GTM strategy, or related leadership roles Ability to translate product features into clear commercial outcomes Strong skills in narrative development, positioning, and messaging architecture Track record of leading cross-functional launches and driving measurable adoption Expertise in sales and customer success enablement Comfortable with market research, competitive analysis, and turning insights into action Confident communicator and evangelist Coaching mindset

Shape the roadmap with customer and market insights Own positioning and narrative Lead go-to-market for all launches Ensure new features have clear value propositions and readiness Build sales & CS enablement tools Drive adoption and retention with lifecycle marketing Run win/loss interviews and competitive intelligence Represent Sweed in the market Mentor and grow the marketing team