Lifecycle Marketing Manager

FL, GA, MA, MD, NC, NH, NJ, OH, PA, SC, TX, VAFull-TimeManager

Salary not disclosed

Job Details

5+ years in lifecycle or email marketing with a proven track record in e-commerce or digital marketing, managing multi-channel campaigns across email, SMS, and in-app messaging.
Strong analytical skills with the ability to interpret data, track KPIs, and optimize campaigns, leveraging SQL and other like tools.
Deep understanding of lifecycle marketing and customer journey mapping, with experience in creating segmented, personalized campaigns.
Proficient in marketing platforms such as Lytics, Google Analytics, Iterable or Braze, with expertise in automation, workflows, and A/B testing.
Apply intermediate skills in HTML, JavaScript, or similar tools to build and optimize responsive email templates.
Skilled in crafting compelling copy with a design sense focused on clarity, brand consistency, and engagement.
Organized and detail-oriented, managing multiple campaigns to ensure timely and high-quality execution.
Innovative and adaptable, willing to experiment and pivot based on results in a fast-paced environment.
Self-starter with a proactive mindset; previous experience in a startup or small team is a plus.
Collaborative communicator, experienced in cross-functional work with product, analytics, and creative teams to align marketing with business goals.

Launch lifecycle marketing campaigns to enhance customer engagement and lifetime value.
Implement win-back and churn prevention strategies to re-engage inactive users.
Drive repeat site visits and conversions through targeted, personalized messaging.
Convert users with strategic touchpoints and foster ongoing loyalty.
Segment users by behavior and tailor campaigns for maximum impact.
Track, report, and optimize campaign performance with a focus on ROI & Retention.
Collaborate with cross-functional teams to align marketing with product and business goals.
Stay current on martech trends and introduce new tactics to improve engagement.