Web Strategy Director

8+ years of progressive web strategy experience 3+ years in leadership roles Proven track record in managing modern enterprise websites that drive significant revenue impact Deep expertise in SEO with demonstrable results Experience with AI optimization strategies and emerging search technologies Background in B2B SaaS, fintech, or technology companies preferred Experience managing localization strategies Advanced knowledge of CMS platforms, specifically WordPress Advanced knowledge of web analytics platforms (Google Analytics, Google Tag Manager, Mixpanel, etc.) Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.) Proficiency with Cookie Manager Platforms (OneTrust) Understanding of web development technologies (HTML, CSS, JavaScript, CMS platforms)

Develop and lead a data-driven web strategy to transform the website into a demand generation engine aligned with quarterly revenue goals. Own all key web metrics including traffic, conversion rates, lead quality, and revenue attribution. Own and execute enterprise-level SEO strategy. Drive web strategy to capture demand through AI-native discovery channels. Oversee future localization strategy. Collaborate with Brand and Design teams for a cohesive digital brand experience. Lead the roadmap for website testing, experimentation, and personalization. Evaluate and manage third-party vendors, CMS platforms, and other web technologies. Oversee cookie management platform for user consent and compliance. Lead and mentor a high-performing web strategy team. Foster a culture of experimentation, data-driven decision making, and continuous improvement. Conduct regular analysis to identify optimization opportunities and growth drivers.