Develop data-advised business insights using various techniques. Lead configuration of analytics and dashboard platforms (Google Analytics, Google Tag Manager, Looker Studio, Adobe Analytics). Develop solutions using modern data analysis, modeling, and visualization tools (Looker Studio, Power BI, Tableau, Salesforce Marketing Cloud Intelligence and CRM Analytics). Define logical data models and develop supporting data architecture. Document and analyze client requirements, providing design and solution options. Manage client expectations, communicating risks and tradeoffs. Articulate and socialize capabilities and value proposition of the digital analytics function. Contribute to thought leadership and business development activities. Stay current on trends and upskill colleagues. Model leadership and provide data subject matter expertise.