Lifecycle Marketing & Systems Manager - 40478987541

7+ years in Lifecycle/CRM Marketing At least 3 years managing complex, enterprise-level systems across multiple platforms Proven experience with Klaviyo Proven experience working across multiple departments and platforms (e.g. ESPs, CDPs, Shopify, Recharge, Zendesk, GA, Segment, etc.) Strong technical fluency – understanding customer data, event tracking, integrations, and interconnectivity of tools Background in UX/UI, Business Analysis, or Systems Design is highly preferred Excellent communication and documentation skills Experience working in international/multi-market environments and navigating varying compliance/regulatory needs Experience with legacy system audits and modernization (Nice-to-Have) Familiarity with other lifecycle platforms like Braze, Iterable, or Salesforce Marketing Cloud (Nice-to-Have) Strong understanding of eCommerce KPIs (LTV, AOV, RPR) within a technical system context (Nice-to-Have)

Own, audit, and evolve the full lifecycle marketing system Conduct a 2-week audit with documented flow maps, pain points, and a roadmap for improvement Lead cross-functional coordination between Growth, Product, Analytics, Engineering, and external vendors Manage and streamline a complex martech ecosystem Conduct deep system audits to uncover legacy logic, overlapping triggers, and conflicting flow Standardize and document business logic, flow ownership, and performance benchmarks Evaluate and optimize vendor partnerships and platform usage Design and execute testing roadmaps for flows and segmentation strategies Translate UX/business logic into clear flow maps Partner with international teams to adapt lifecycle strategies for localization, compliance, and regional business priorities Ensure lifecycle strategies are fully aligned across departments and platforms