Head of Growth / Marketing for DTC Company (Remote)
2500 - 3500 USD per month
Company:Paired
Location:Colombia, Venezuela, Bolivarian Republic of, Brazil, Argentina, Mexico, Asia
Languages:English
Seniority level:Lead, 4-5 years
Experience:4-5 years
Skills:
LeadershipData AnalysisGoogle AnalyticsMarketingDigital MarketingA/B testing
Requirements:
Proven experience leading growth or marketing for DTC or consumer brands for over 4-5 years. Strong understanding of consumer behavior, particularly in male-focused products. Deep expertise in Facebook/Meta advertising. Experience managing influencers, sponsorships, and content-driven growth channels. Comfortable working autonomously in a fast-paced, performance-driven environment. Strong analytical mindset with the ability to connect marketing performance to revenue.
Responsibilities:
Own and manage paid advertising, focusing on Facebook/Meta Ads. Ideate, test, and scale ad concepts across channels. Manage ad accounts, budgets, and performance optimization. Manage brand sponsorships and YouTube partnerships. Identify, negotiate, and oversee influencer collaborations. Align marketing strategy with product roadmap and company objectives. Analyze performance metrics and adjust strategy. Manage virtual assistants supporting marketing execution. Oversee influencer outreach workflows. Build scalable systems and processes for growth.
