Head of Product and Brand Marketing
280500 - 330000 USD per year
Company:Headway
Location:United States
Languages:English
Seniority level:Lead, 12+ years
Experience:12+ years
Skills:
LeadershipBusiness DevelopmentData AnalysisPeople ManagementProduct ManagementSalesforceCross-functional Team LeadershipProduct DevelopmentStrategyProduct AnalyticsContent creationSEOCommunication SkillsData visualizationMarketingTeam managementStakeholder managementDigital MarketingBudget managementSales experience
Requirements:
12+ years of experience in integrated marketing, with a strong focus on brand and product marketing. 7+ years leading high-performing teams. Track record of successfully leading 0→1 GTM strategies and scaled product launches. Strategic leader and hands-on operator. Experience in fast-paced, ambiguous environments. Strong cross-functional collaboration skills. Data-driven and results-oriented, with experience developing KPIs. Customer-obsessed.
Responsibilities:
Build and lead a team of Product Marketers, Brand Strategists, and Comms professionals. Define and own the product marketing strategy. Craft messaging and positioning for target audiences. Own product launches end-to-end. Establish and track KPIs, optimizing strategies for brand reach and customer engagement. Shape and activate the Headway brand.
