Head of Communications and Brand Innovation

10+ years in corporate/tech communications, PR, AR, or related disciplines, especially within fast-paced, growth-stage tech (fintech, security, fraud prevention). Demonstrated strategic execution of non-traditional communications (e.g., product communities, Substack, Medium, Slack/Discord). Deep experience in analyst relations, with successful coordination of surveys, briefings, and influence strategies. Track record of product/company storytelling that resonates across channels and personas. Fluency in AI tools and scalable workflows for content creation, distribution, and measurement. Strong cross-functional leadership and storytelling skills; comfort advising C-level executives. Prior experience in an IPO journey or high-growth environment is highly desirable.

Develop and execute omnichannel communications strategies beyond press releases, including product launch posts, community engagement, and thought leadership. Identify where key personas consume content and tailor tactics to meet them. Iterate and optimize distribution models based on channel performance and persona engagement. Define and reinforce Socure’s brand narrative across all external touchpoints. Build brand equity through consistent, persona-driven storytelling across media, analysts, communities, and executive platforms. Partner with growth engineering to scale brand awareness through AI-powered distribution and measurement workflows. Build a persona playbook for evolving targets. Create targeted content and outreach frameworks aligned to each persona’s information sources and motivators. Lead external briefings, surveys, and participation in major analyst evaluations. Liaise internally to gather narrative-strengthening data for analyst assets. Cultivate traditional and alternative press, including targeted industry newsletters, blogs, and influencers. Build long-term media relationships to amplify Socure’s narrative relevance and technical credibility. Leverage AI tools for media monitoring, press pitch customization, and content repurposing. Work with growth engineering to build workflows or dashboards to track performance metrics across earned, owned, and community channels. Identify high-value channels and set the strategy for message cadence and persona targeting. Work with growth engineering to implement distribution workflows using APIs, scheduling tools, and AI agents. Work with growth engineering to automate data collection into dashboards. Partner with Product Marketing, Commercial GTM, Product, and Engineering to align messaging. Coach executives on messaging delivery across formats. Define and track KPIs: media impressions, analyst citations, community reach, engagement, and campaign conversion. Use analytics to iterate strategies, demonstrate ROI, and drive communications investment. Experience in industries relevant to Socure (identity verification, fintech, fraud detection) or parallel sectors. Experience with IPO communications or scaled communications through pre/post-IPO phases preferred.