Collaborate with the Integrated Marketing team to create engaging marketing materials across digital, live event, print, research, newsletters and social platforms. Develop forward-thinking brand strategies that blend creativity, technology, and culture to help streamline deliverables, workflows and collaboration Lead the integration of new design formats (immersive, interactive, generative) into strategic programs and proposals. Leverage AI tools (e.g., Google Gemini, Microsoft Copilot, Canva, Figma) and technologies (e.g., generative AI, personalization engines, predictive analytics) to shape innovative brand experiences. Partner closely with marketing, design and product teams to ensure strategic alignment across all initiatives. Conduct deep market research to identify trends and new opportunities at the intersection of media, design, and AI. Participate in brainstorming sessions for content marketing proposals and programs. Create compelling presentations and storytelling deck formats that communicate complex strategies in concise and engaging experiences. Act as an internal thought leader on emerging technologies, design innovation and brand-building best practices.