Digital Marketing Program Manager

Experience writing requirements for engineers and web development projects. Proven ability to lead in project management, applying multitasking skills across cross-functional teams. Excellent communication skills—able to professionally explain technical details to non-technical stakeholders. Solid understanding of UX/UI principles and web development processes. CRO experience is required—knowledgeable, hands-on A/B testing, personalization, or website optimization. Growth marketing experience (preferred)—including paid media, SEO, lifecycle marketing, and retention strategies. Familiarity with web analytics tools is a plus. Agency or professional services experience (preferred)—comfortable managing multiple clients. Occasional travel is required, approximately 5–10% of the time.

Own the experimentation process: Partner with strategy, engineering, QA, design, and analytics teams to launch and optimize A/B tests. Turn ideas into action: Write clear, detailed test requirements and create annotated mockups. Be the go-to for clients: Serve as the primary point of contact, keeping them informed on program progress and insights. Optimize budgets and resources: Manage program budgets, scope, and resource allocation. Manage complexity with ease: Juggle multiple priorities across different accounts. Lead client strategy and growth: Build strong relationships, ensure alignment, and identify new opportunities. Solve problems before they arise: Anticipate roadblocks and troubleshoot challenges. Stay ahead of the curve: Continuously learn and apply new knowledge in CRO and growth marketing.