Senior Industry Principal - Marketing

10+ years experience with large US financial institutions in marketing covering campaign management, campaign development, and marketing analytics 7+ years experience in Credit Card or Credit Lending product marketing 7+ years experience in large-project marketing transformations including digital channel integration and product offer creation Involvement in the transformation of marketing technology stacks Experience running marketing campaigns for prescreen and prequalification programs Expert in developing and implementing complex credit marketing strategies Experience designing and implementing enterprise lending or marketing systems an advantage Knowledge of FCRA regulated versus non-regulated data Experience producing results, ensuring client satisfaction, and securing wins Experience developing and managing strategic initiatives Bachelor's Degree

Assess product and application adoption Develop go-to-market strategies Design creative solutions with compelling ROI Build long-term partnerships Provide negotiation support on multi-year contracts