Apply

Marketing Lead

Posted 4 days agoViewed

View full description

💎 Seniority level: Manager, 5+ years

📍 Location: Germany

🔍 Industry: SaaS

🏢 Company: Everfield👥 251-500Business DevelopmentSoftware

🗣️ Languages: German, English

⏳ Experience: 5+ years

🪄 Skills: LeadershipData AnalysisGoogle AnalyticsContent creationCommunication SkillsSEOMentoringMarketingTeam managementLead GenerationDigital MarketingCRMSaaS

Requirements:
  • 5+ years of B2B marketing experience, ideally in SaaS or tech.
  • Experience in developing and implementing marketing strategies.
  • Experience in mentoring or leading colleagues.
  • Deep understanding of content marketing, brand management, and ABM.
  • Very good knowledge of HubSpot, Google Ads Manager, and Google Analytics.
Responsibilities:
  • Develop and implement a B2B marketing strategy.
  • Build, lead, and develop a marketing team.
  • Manage campaigns across the entire funnel.
  • Build the brand, develop a content strategy.
  • Manage Go-to-Market strategies for new products.
  • Lead ABM campaigns
  • Define relevant KPIs and implement performance monitoring.
Apply

Related Jobs

Apply

📍 EMEA region

🧭 Full-Time

🔍 Blockchain, DeFi, fintech, or SaaS

🏢 Company: LI.FI👥 51-100💰 $17,500,000 Series A about 2 years agoBlockchainFinancial ServicesFinanceInformation TechnologyFinTechSoftware

  • 3–5 years of relevant experience in technical content writing, content marketing, or developer marketing within the blockchain, DeFi, fintech, or SaaS industries.
  • Deep understanding of blockchain, DeFi, Web3 ecosystems, and related technical concepts.
  • Strong portfolio of technical writing that demonstrates an ability to simplify complex topics for B2B audiences.
  • Excellent written and verbal communication skills, with a keen attention to detail and editorial quality.
  • Proven ability to work cross-functionally and manage multiple content projects simultaneously.
  • Comfortable interviewing internal stakeholders and external partners to develop original technical stories and insights.
  • Lead the creation and execution of technical content strategies across blog posts, whitepapers, case studies, partner content, and product explainers.
  • Partner with subject matter experts across product, engineering, and business teams to develop accurate, high-quality, and accessible technical content.
  • Own and evolve our technical content calendar to support awareness, enablement, and lead generation goals.
  • Distill complex concepts into digestible materials tailored for various B2B audiences.
  • Collaborate with BD, marketing, and design teams to ensure consistent messaging across channels.
  • Represent the company at industry events through written coverage, technical speaker support, and occasional speaking engagements.
  • Analyze content performance metrics to inform future content strategy and optimization.

BlockchainAPI testingContent creationContent managementREST APIWeb3.jsCommunication SkillsAnalytical SkillsSEOWritingCross-functional collaborationMarketingDigital Marketing

Posted about 1 month ago
Apply
Apply
🔥 Growth Marketing Lead
Posted about 2 months ago

📍 Worldwide

🧭 Full-Time

🔍 Blockchain

🏢 Company: Allium👥 11-50Information Technology

  • 5+ years of professional experience, including 2+ years in growth marketing or demand generation at a high-growth SaaS startup, ideally in blockchain, fintech, or data analytics.
  • Expertise in building high-performing, scalable email and cross-channel growth campaigns, with a deep understanding of best practices, metrics (e.g., conversion rates, ARR growth), and optimization tactics.
  • Experience with experimentation, comfort with data analysis (e.g., on-chain transaction data, user engagement metrics), and translating insights into actionable campaign changes.
  • Proven track record of uniting customer data, segments, channels, creative, content, and offers to drive business outcomes via lifecycle/growth strategies in a Web3 context.
  • Proficiency in end-to-end campaign development, execution, and measurement, particularly working with marketing ops to set up, execute, and optimize growth programs (e.g., using HubSpot, Clay, or similar tools).
  • Passion for blockchain technology and its applications in ecosystem growth, with familiarity in areas like DeFi, trad-fi, or cross-chain analytics a plus.
  • Establish growth marketing as a repeatable, scalable engine across geos, audiences, and channels.
  • Build growth marketing into a core capability, integrated with our audience marketing approach, delivering high-performing campaigns for blockchain product managers, growth teams, and ecosystem partners across their journey.
  • Develop scalable, automated campaign journeys to deliver triggered static and dynamic content.
  • Create testing and optimization frameworks to explore new segments, messages, content, and offers; drive continuous improvement through A/B testing.
  • Deepen our understanding of Web3 customer behavior, identify patterns in their interactions, and leverage insights to refine segmentation and enhance engagement across touchpoints.

BlockchainData AnalysisCross-functional Team LeadershipAmplitude AnalyticsAPI testingWeb3.jsCommunication SkillsAnalytical SkillsSEOData visualizationMarketingDigital MarketingData analyticsCustomer SuccessSaaSA/B testing

Posted about 2 months ago
Apply
Apply

📍 EU

🧭 Full-Time

🔍 B2B SaaS

  • 6 – 8 years of expertise in events, performance marketing, content, PR, and partnerships.
  • Proven experience in B2B SaaS or insights-driven industries, equipping you to develop effective marketing strategies.
  • Strong stakeholder management skills, enabling you to collaborate seamlessly with global teams, commercial partners, and external agencies.
  • A strategic and hands-on mindset, allowing you to craft high-level plans while executing them effectively.
  • A deep understanding of sales alignment, ensuring marketing initiatives directly contribute to revenue growth.
  • A proactive and ownership-driven approach, where you identify opportunities, take initiative, and drive solutions forward.
  • An in-depth understanding of the DACH market, allowing you to position Appinio competitively in the region.
  • Excellent communication and presentation skills with full professional proficiency in German (C2) and fluent English.
  • Experience in a fast-growth or bootstrapped company, with the ability to navigate challenges and scale marketing efforts efficiently.
  • Develop and own the DACH marketing strategy, ensuring it aligns with company objectives and drives measurable impact.
  • Lead demand generation efforts, you will implement strategies that attract high-quality leads and contribute to revenue growth.
  • Strengthen Appinio's brand positioning through content, PR, partnerships, and thought leadership initiatives.
  • Serve as Appinio's brand ambassador at events, confidently representing the company, engaging with audiences, and delivering impactful presentations on stage.
  • Working closely with the commercial team, you will ensure marketing initiatives directly support sales goals and foster strong collaboration.
  • Establishing scalable marketing processes, tools, and workflows will be essential to running efficient, high-impact campaigns.
  • Build and manage relationships with external partners, agencies, and media to maximise Appinio's visibility in the market.

Data AnalysisGoogle AnalyticsContent creationContent managementSEOWritten communicationExcellent communication skillsClient relationship managementSales experienceMarket ResearchData visualizationMarketingStakeholder managementLead GenerationStrategic thinkingDigital MarketingCRMEnglish communicationBudget managementA/B testing

Posted 3 months ago
Apply