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Technical Content Marketing Lead

Posted about 1 month agoViewed

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💎 Seniority level: Lead, 3–5 years

📍 Location: EMEA region

🔍 Industry: Blockchain, DeFi, fintech, or SaaS

🏢 Company: LI.FI👥 51-100💰 $17,500,000 Series A about 2 years agoBlockchainFinancial ServicesFinanceInformation TechnologyFinTechSoftware

🗣️ Languages: English

⏳ Experience: 3–5 years

🪄 Skills: BlockchainAPI testingContent creationContent managementREST APIWeb3.jsCommunication SkillsAnalytical SkillsSEOWritingCross-functional collaborationMarketingDigital Marketing

Requirements:
  • 3–5 years of relevant experience in technical content writing, content marketing, or developer marketing within the blockchain, DeFi, fintech, or SaaS industries.
  • Deep understanding of blockchain, DeFi, Web3 ecosystems, and related technical concepts.
  • Strong portfolio of technical writing that demonstrates an ability to simplify complex topics for B2B audiences.
  • Excellent written and verbal communication skills, with a keen attention to detail and editorial quality.
  • Proven ability to work cross-functionally and manage multiple content projects simultaneously.
  • Comfortable interviewing internal stakeholders and external partners to develop original technical stories and insights.
Responsibilities:
  • Lead the creation and execution of technical content strategies across blog posts, whitepapers, case studies, partner content, and product explainers.
  • Partner with subject matter experts across product, engineering, and business teams to develop accurate, high-quality, and accessible technical content.
  • Own and evolve our technical content calendar to support awareness, enablement, and lead generation goals.
  • Distill complex concepts into digestible materials tailored for various B2B audiences.
  • Collaborate with BD, marketing, and design teams to ensure consistent messaging across channels.
  • Represent the company at industry events through written coverage, technical speaker support, and occasional speaking engagements.
  • Analyze content performance metrics to inform future content strategy and optimization.
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