Marketing Lead - DACH (m/f/d)

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💎 Seniority level: Lead, 6 – 8 years

📍 Location: EU

🔍 Industry: B2B SaaS

🗣️ Languages: German, English

⏳ Experience: 6 – 8 years

🪄 Skills: Data AnalysisGoogle AnalyticsContent creationContent managementSEOWritten communicationExcellent communication skillsClient relationship managementSales experienceMarket ResearchData visualizationMarketingStakeholder managementLead GenerationStrategic thinkingDigital MarketingCRMEnglish communicationBudget managementA/B testing

Requirements:

6 – 8 years of expertise in events, performance marketing, content, PR, and partnerships.
Proven experience in B2B SaaS or insights-driven industries, equipping you to develop effective marketing strategies.
Strong stakeholder management skills, enabling you to collaborate seamlessly with global teams, commercial partners, and external agencies.
A strategic and hands-on mindset, allowing you to craft high-level plans while executing them effectively.
A deep understanding of sales alignment, ensuring marketing initiatives directly contribute to revenue growth.
A proactive and ownership-driven approach, where you identify opportunities, take initiative, and drive solutions forward.
An in-depth understanding of the DACH market, allowing you to position Appinio competitively in the region.
Excellent communication and presentation skills with full professional proficiency in German (C2) and fluent English.
Experience in a fast-growth or bootstrapped company, with the ability to navigate challenges and scale marketing efforts efficiently.

Responsibilities:

Develop and own the DACH marketing strategy, ensuring it aligns with company objectives and drives measurable impact.
Lead demand generation efforts, you will implement strategies that attract high-quality leads and contribute to revenue growth.
Strengthen Appinio's brand positioning through content, PR, partnerships, and thought leadership initiatives.
Serve as Appinio's brand ambassador at events, confidently representing the company, engaging with audiences, and delivering impactful presentations on stage.
Working closely with the commercial team, you will ensure marketing initiatives directly support sales goals and foster strong collaboration.
Establishing scalable marketing processes, tools, and workflows will be essential to running efficient, high-impact campaigns.
Build and manage relationships with external partners, agencies, and media to maximise Appinio's visibility in the market.

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