SEM Specialist (Remote)

Bachelor's degree in marketing or related field preferred Demonstrable experience managing SEM, programmatic media, social media and/or display advertising Google Certified Two (2) Year’s experience in recruitment media or recruitment marketing Demonstrated knowledge of marketing ecosystems, media performance dynamics, and cost models Fundamental understanding of various industry technologies including ATS, job distribution services, analytical tracking Proven expertise managing detailed projects and activities across multiple clients Strong relationship management, presentation, and time management skills Ability to analyze data and results to optimize campaign performance Flexibility to adapt to change and thrive in a fast-paced industry

Oversee all SEM campaigns to ensure consistent setup, execution, and management. Proactively identify opportunities to improve performance or adjust approaches. Collaborate with the Digital team to ensure campaigns yield optimal performance. Support internal training on strategy capabilities and create/update sales resources. Manage performance report execution for timely and accurate deliverables. Ensure consistent campaign setup with best practices aligned to client objectives. Manage day-to-day campaign activity including link updates, bid management, spend tracking, and tracking code setup. Support Client Service team on client presentations as an SME. Monitor, analyze, and report on campaign performance and KPIs to refine strategies.