Senior Manager, Marketing Operations

Strong knowledge of marketing platforms (e.g Hubspot, Hockeystack) and CRM systems (e.g., Salesforce). Expertise in analytics and reporting tools, such as Google Analytics Familiarity with data management practices, including data hygiene, segmentation, and compliance (e.g., GDPR, CCPA). Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions. Excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously. Exceptional communication and interpersonal skills, with the ability to collaborate across departments and influence stakeholders. Demonstrated ability to lead and develop high-performing teams.

Lead and nurture a team to ensure operational excellence and alignment across marketing initiatives Partner with cross-functional teams within Marketing and in BizOps and Sales. Oversee and optimize marketing technology stack including Hubspot, Hockeystack, CommonRoom, Hootsuite, Google Analytics, and more. Evaluate and recommend new marketing technologies to improve efficiency and effectiveness. Establish standardized processes for handling requests from Marketing teams, prioritizing work and adhering to SLAs. Support the execution of marketing campaigns across all channels. Develop and monitor marketing metrics tracking and report performance on a regular cadence to leadership Ensure data quality and accuracy across all marketing systems. Conduct regular data audits and implement data cleansing procedures. Analyze marketing data to identify trends, identify areas for improvement, and inform future marketing strategies.