CRM Manager:in als Team Lead Data Activation (m/w/d) - Remote möglich

Degree in Business Administration, Media, Business Informatics, or similar. Minimum 3 years of professional experience in Online Marketing, Media, or IT. Knowledge of current data protection regulations and their implications. Knowledge in Product Ownership or (Agile) Project Management. Fluent German and English. Knowledge of AdTech, MarTech, Online Marketing Tracking, and data/ID landscape is advantageous. Experience with AdTech, MarTech, and data management solutions. Knowledge of Javascript/HTML, data modeling. Analytical, conceptual, and methodical thinking. Quick comprehension and solution-oriented approach. Independent, flexible, and results-oriented. Good understanding of Online Marketing & eCommerce. Interest in new technical and professional topics. Ability to communicate complex issues clearly. Team player with strong communication skills. Experience in stakeholder management and requirement prioritization. Experience in analyzing marketing and customer data (e.g., Google Analytics, Tableau, Power BI). Knowledge of Business Intelligence technologies and data analysis.

Develop customer engagement strategies using data and technology in online marketing channels. Lead and develop a team of 3 in audience, selection, and data privacy management. Create and implement strategies to improve audience management and selection processes. Analyze and optimize online marketing operations for effective customer identification and targeting. Define and gather requirements for consistent customer identification and communication. Identify optimization opportunities in online marketing and evaluate technology solutions from a marketer's perspective. Initiate, plan, and lead projects from idea to implementation, collaborating with IT and business departments. Collaborate with stakeholders in online marketing, CRM, analytics, and IT.