- Help build, lead and scale Aperture’s performance creative engine.
- Turn customer insight, platform data, creative trends and performance learnings into high-performing ad concepts.
- Work closely with the performance team to understand what is actually converting.
- Work with growth managers to align creative strategy with commercial priorities.
- Connect ads with onboarding, pricing and conversion with product and funnel owners.
- Work with creators and production teams to turn concepts into assets.
- Explain the thinking behind creative strategy and testing to clients.
- Turn customer insight and performance data into clear, testable creative angles.
- Translate product positioning into social-native concepts across UGC, paid social and emerging formats.
- Write hooks, scripts and briefs that actually drive action, not just attention.
- Write sharp, platform-native copy and use real customer language.
- Build and run structured creative tests with clear hypotheses.
- Ensure creative never bottlenecks growth and maintain high creative velocity.
- Use AI to speed up research, ideation and iteration and test new tools.
- Work with creators and internal teams to turn strategy into high-performing content.
- Understand where performance problems actually sit across the funnel.
Artificial Intelligence