Staff Full Stack Engineer, Marketing Tech

Expertise in customer data platforms (CDPs), particularly Segment or similar platforms is a must. Demonstrated experience collecting and building out pipelines with customer click tracking event streams Solid understanding of web technologies such as HTTP methods, web sockets, Server Side Events, Web Hooks Proficiency with A/B testing platforms like SiteSpect, including setting up and analyzing experiments for both web and mobile applications. Strong understanding of advertising platforms (e.g., Google Ads, Meta, TikTok) and their data and API integrations. Design experience in scalable APIs and building reliable production systems. Experience in both mobile and desktop MarTech environments, including app integrations and data flows across devices. Deep knowledge of API integrations, data mapping, and data management within a marketing tech stack. Problem-solving mindset with the ability to handle complex technical challenges. Strong communication skills, with the ability to collaborate effectively with marketing, product, and engineering teams.

Lead the architecture, implementation, and integration of the marketing technology stack across desktop and mobile environments, ensuring seamless operation between internal systems and external platforms. Collaborate with cross-functional teams to integrate customer data platforms (CDPs) such as Segment, building custom data pipelines and ensuring that marketing data is collected, processed, and utilized efficiently. Work closely with the marketing and growth teams to support A/B testing strategies using platforms like SiteSpect, helping optimize website and app performance based on test outcomes. Integrate advertising platforms (e.g., Google Ads, Meta, TikTok) with the broader MarTech ecosystem to ensure accurate tracking, reporting and optimization. Ensure data quality and governance for marketing technology integrations and customer data flows, maintaining high levels of accuracy in campaign tracking and reporting. Support the setup and scaling of personalization strategies through MarTech tools, ensuring that customer experiences are optimized for engagement and conversion. Provide technical leadership in scoping new MarTech solutions and enhancements to existing platforms, driving best practices in platform integration and management. Monitor and troubleshoot system integrations, resolving any issues related to data flows, API connections, or platform performance. Design scalable APIs and reliable production systems to support a robust MarTech stack. Stay current with industry trends and emerging technologies, continuously evaluating and recommending improvements to the marketing tech stack.