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Senior Lifecycle Marketing Manager

Posted about 1 month agoViewed

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📍 Location: USA

💸 Salary: 127500.0 - 150000.0 USD per year

🏢 Company: Abnormal👥 501-1000💰 $250,000,000 Series D 10 months agoArtificial Intelligence (AI)EmailInformation TechnologyCyber SecurityNetwork Security

🪄 Skills: Project ManagementGoogle AnalyticsCross-functional collaborationLead GenerationDigital MarketingA/B testing

Requirements:
  • Demonstrated success executing campaigns across email, paid media, webinars, and other digital channels.
  • Familiarity with AI-based marketing solutions and workflow tools.
  • Strong ability to dive into campaign metrics and derive insights.
  • Ability to prioritize multiple projects in a fast-paced environment.
  • Eagerness to think outside the box and experiment.
  • Able to articulate complex strategies clearly and collaborate effectively.
Responsibilities:
  • Own and optimize digital channels to expand brand reach.
  • Plan and execute integrated marketing campaigns.
  • Experiment with AI-based personalization.
  • Align campaign goals with business objectives.
  • Develop data-driven programs to nurture prospects.
  • Partner with Customer Success and Sales.
  • Refine lifecycle stages based on analytics.
  • Leverage analytics platforms to monitor campaign performance.
  • Conduct A/B tests of messaging.
  • Present performance reports and recommendations.
  • Collaborate with cross-functional teams.
  • Manage timelines, budgets, and resources effectively.
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