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Senior Lifecycle Marketing Manager

Posted 3 months agoViewed

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💎 Seniority level: Manager, 6+ years

📍 Location: U.S.

🔍 Industry: Health Tech

🏢 Company: Freed👥 11-50Health Care

⏳ Experience: 6+ years

🪄 Skills: Project ManagementData AnalysisAmplitude AnalyticsRESTful APIsLead GenerationDigital MarketingCRMCustomer SuccessSaaSA/B testing

Requirements:
  • 6+ years of experience in growth or lifecycle marketing.
  • Deep expertise in marketing automation platforms such as Hubspot, as well as in app platforms such as Intercom.
  • Strong analytical skills.
  • Experience in segmentation and conversion techniques.
  • Ability to work collaboratively.
  • Skilled in project management.
  • Comfort with A/B testing.
Responsibilities:
  • Coordinate and manage email marketing communications.
  • Orchestrate communications to all prospects and customers.
  • Devise and execute data-informed marketing strategies.
  • Oversee the entire lifecycle campaign process.
  • Develop a comprehensive lifecycle journey.
  • Craft nurture campaigns.
  • Collaborate with various teams to fine-tune messaging.
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