Amazon SEO Specialist

Proven experience in Amazon SEO and listing optimization. Strong understanding of Amazon’s A9 algorithm and ranking factors. Proficiency in keyword research tools such as Helium 10, Jungle Scout, or MerchantWords. Experience with Amazon Seller Central and Brand Registry. Knowledge of HTML and copywriting best practices for product listings. Proficiency in Seller Central and a plus if also proficient in Vendor Central. Ability to work independently and manage multiple product categories efficiently. Experience in Amazon advertising (PPC) and how it impacts organic rankings (preferred). Background in e-commerce, digital marketing, or a related field (preferred). Familiarity with AI-driven SEO tools and automation (preferred).

Conduct keyword research and implement keywords in product titles, bullet points, descriptions, and backend terms. Optimize product listings to improve rankings, click-through rates (CTR), and conversion rates (CVR). Monitor and analyze competitor strategies, trends, and industry best practices. Implement and manage A/B testing strategies. Enhance product images, A+ content, and brand storefront. Track and report on key performance metrics. Work closely with PPC teams to align SEO strategies with paid campaigns. Stay updated on Amazon algorithm changes and SEO best practices.