1-2 years experience in web design or digital marketing with a portfolio Visual design sensibility WordPress mastery (Gutenberg block editor, page builders like Elementor, WP Bakery) Working knowledge of Advanced Custom Fields (ACF) Professional-level experience with image editing and file formatting Proficiency with AI enhancement tools (Canva, Photoshop, Gemini) Understanding of typography, character count, and text layout impact on UI Conversion-focused design knowledge Basic SEO understanding (title tags, headers, meta descriptions) Ability to work within structured timelines while maintaining design standards