1-2 years experience in web design or digital marketing with a portfolio Visual design sensibility WordPress mastery including Gutenberg block editor and page builders (Elementor, WP Bakery) Working knowledge of Advanced Custom Fields (ACF) Professional-level experience with image editing and file formatting Proficiency with AI enhancement tools (Canva, Photoshop, Gemini) Understanding of typography, character count, and text layout impact on UI Strong English proficiency Knowledge of conversion-focused design principles Basic SEO understanding (title tags, headers, meta descriptions) Ability to work within structured timelines