Web3 Head of Marketing and Communications (Vietnam-Remote)
Company:
Location:Vietnam
Languages:English
Seniority level:Lead, 7+ years
Experience:7+ years
Skills:
LeadershipBlockchainCross-functional Team LeadershipStrategyContent creationWeb3.jsSEOAgile methodologiesRESTful APIsCommunication SkillsMarketingLead GenerationDigital MarketingFinancial analysisCustomer SuccessBudget managementA/B testingSales experienceMarket ResearchStrategic thinkingCRMData analytics
Requirements:
Deep understanding and experience in the crypto or blockchain sector Proven track record of innovative marketing strategies 7+ years of experience in marketing At least 4 years in leadership roles within the crypto, fintech, or a related technology field History of successful crypto/SaaS product launches Strong experience in managing corporate communications Exceptional ability in cultivating and engaging online communities Expertise in overseeing content creation and strategy, particularly in video and social media Bachelor's degree in Marketing, Business, Communications, or related fields
Responsibilities:
Craft and implement a dynamic marketing strategy Lead marketing campaigns for new product launches Direct public relations and corporate communications Develop a distinctive brand identity and narrative Foster a vibrant and engaged online community Oversee content creation and distribution Collaborate with product, engineering, and sales teams Build and mentor a world-class marketing team
