Content Marketing Manager

Posted 1 day agoViewed

📍 Location: United States, Canada

🔍 Industry: Software Development

🏢 Company: LMN

🗣️ Languages: English

🪄 Skills: Project ManagementData AnalysisContent creationContent managementCommunication SkillsCollaborationSEOWritingMarket ResearchData visualizationEditingStrategic thinkingDigital MarketingA/B testing

Requirements:

A storyteller at heart with a proven track record of crafting content strategies that engage and convert.
Exceptional writing and editing skills, with the ability to transform complex ideas into accessible and compelling narratives.
Strong collaboration skills and experience working with cross-functional teams, including SMEs, partners, and advocates.
Detail oriented with strong project management skills to prioritize effectively.
Embraces technology to improve productivity and scale output.
Experience utilizing HubSpot, AI, Lumen5, or project management tools all considered an asset!

Responsibilities:

Design and implement a storytelling-driven content strategy that aligns with business objectives, brand messaging, and the buyer’s journey.
Collaborate with product marketing and subject matter experts to uncover unique angles and narratives that connect with our audience.
Lead the creation of diverse content formats—from blog posts and ebooks to case studies, webinars, email campaigns, social posts, and video scripts—all infused with storytelling.
Ensure every piece of content is optimized for SEO, engagement, and conversion, while maintaining a consistent brand voice.
Manage an editorial calendar that prioritizes timely and impactful storytelling.
Partner with the demand generation team to craft content that attracts, nurtures, and converts leads by addressing their unique stories and pain points.
Leverage customer success stories and advocate voices to build authentic, relatable narratives.
With support from Digital and Ops teams, measure the impact of your storytelling efforts using tools like HubSpot and SEMrush.
Analyze content performance to understand what resonates, and continuously refine strategies based on data-driven insights.
Position the company as a trusted thought leader by producing authoritative, data-driven, and forward-thinking content.
Amplify stories through social media, email campaigns, and other channels to maximize reach and influence.

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