Applyđź“Ť United States
🧠Full-Time
đź’¸ 125100.0 USD per year
🔍 Software Development
- 5-7 years of content marketing experience, preferably in a SaaS, B2B company
- Proven track record of developing and executing a successful content marketing strategy that delivers measurable business outcomes
- Data-driven mindset that develops metrics and reporting to understand performance
- Ability to manage content creators (writers, videographers, presenters), providing editorial guidance to deliver on-message and on-brand assets
- Exceptional writing and editing abilities to quickly transform technical ideas or concepts into engaging stories
- A great listener, always curious to learn more and understand the needs, wants, and pain points of our audience
- Comfortable in ambiguity and thrives in an environment of continuous curiosity
- Proven partner to marketers, product, and business stakeholders
- Previous experience working in an agency or the professional services industry is a plus
- Develop, evolve, and execute a Content Marketing strategy that aligns with Harvest’s business needs, key audiences, and the stages of the customer journey
- Become an expert in our audience of Professional Services teams to better understand our customer’s needs, preferences, and pain points to inform content strategy
- Define content goals, KPIs, and reporting to measure content effectiveness
- Partner with cross–functional teams including product, sales, and customer success to align content strategy with our broader goals
- Monitor and respond to industry trends and the content strategies of our competitors
- Build and manage an editorial calendar to ensure a consistent release of content across channels
- Contribute to defining the voice and tone of our content to ensure resonance and brand alignment
- Brainstorm and prioritize content topics based on strategic importance and potential impact
- Identify new content formats, channels, and external partners to amplify reach and engagement
- Incorporate SEO strategy into content development to ensure that Harvest receives value from improved organic search results
- Produce well-researched, insightful, high-quality content that resonates with and provides value to our audience
- Write, edit, and proofread various content types such as blog posts, white papers, case studies, and email campaigns
- Manage our social media presence
- Produce audiovisual content such as customer interviews, direct-to-camera educational videos, and audio content, in collaboration with the Marketing team and other internal and external partners
- Leverage automation and AI tools to optimize content output
- Manage and run live webinars with customers and industry voices
- Collaborate with designers to ensure cohesive presentation of content and brand alignment
Data AnalysisContent creationContent managementCollaborationSEOWritingMarket ResearchEditingStakeholder managementDigital Marketing
Posted 2 months ago
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