Apply📍 Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA.
🧭 Full-Time
💸 120000.0 - 130000.0 USD per year
🔍 Social Media / Influencer Marketing
- 7+ years of B2B content marketing experience, with demonstrated progression in content strategy roles
- Proven track record of creating content that engages senior marketing decision-makers
- Experience producing research-based content and managing complex editorial calendars
- Strong analytical skills with experience in content performance measurement and optimization
- Expertise in content operations and SEO best practices
- Proficiency in content management systems, SEO tools, and analytics platforms
- Develop and own Later's comprehensive content marketing and data journalism strategy, including long-form content and editorial calendar, using Notion and Contentful
- Create and execute research-based content initiatives including quarterly industry reports and annual benchmarks
- Partner with SEO, Email Marketing, and Demand Gen teams to generate SEO-optimized content that drives movement through the funnel, with gated content and content linked to customer journeys
- Manage and direct a roster of freelance contributors, industry experts, and content agencies or vendors; over time developing an in-house content marketing team
- Lead the evolution of Later's content strategy and thought leadership position
Data AnalysisGoogle AnalyticsContent creationContent managementData scienceAnalytical SkillsSEOMarket ResearchData visualizationResearch skillsA/B testing
Posted 15 days ago
Apply