Applyđź“Ť United States, Canada
🔍 Software Development
- A storyteller at heart with a proven track record of crafting content strategies that engage and convert.
- Exceptional writing and editing skills, with the ability to transform complex ideas into accessible and compelling narratives.
- Strong collaboration skills and experience working with cross-functional teams, including SMEs, partners, and advocates.
- Detail oriented with strong project management skills to prioritize effectively.
- Embraces technology to improve productivity and scale output.
- Experience utilizing HubSpot, AI, Lumen5, or project management tools all considered an asset!
- Design and implement a storytelling-driven content strategy that aligns with business objectives, brand messaging, and the buyer’s journey.
- Collaborate with product marketing and subject matter experts to uncover unique angles and narratives that connect with our audience.
- Lead the creation of diverse content formats—from blog posts and ebooks to case studies, webinars, email campaigns, social posts, and video scripts—all infused with storytelling.
- Ensure every piece of content is optimized for SEO, engagement, and conversion, while maintaining a consistent brand voice.
- Manage an editorial calendar that prioritizes timely and impactful storytelling.
- Partner with the demand generation team to craft content that attracts, nurtures, and converts leads by addressing their unique stories and pain points.
- Leverage customer success stories and advocate voices to build authentic, relatable narratives.
- With support from Digital and Ops teams, measure the impact of your storytelling efforts using tools like HubSpot and SEMrush.
- Analyze content performance to understand what resonates, and continuously refine strategies based on data-driven insights.
- Position the company as a trusted thought leader by producing authoritative, data-driven, and forward-thinking content.
- Amplify stories through social media, email campaigns, and other channels to maximize reach and influence.
Project ManagementData AnalysisContent creationContent managementCommunication SkillsCollaborationSEOWritingMarket ResearchData visualizationEditingStrategic thinkingDigital MarketingA/B testing
Posted 1 day ago
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