Senior Marketing Operations Manager

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Requirements:

• 5-8+ years of experience in marketing operations, with a focus on automation and analytics.
• Extensive experience in managing and optimizing HubSpot and Salesforce, including integration, automation, and data management to support marketing operations.
• Proficiency in data analysis and storytelling, with a deep understanding of attribution models and marketing reporting best practices.
• Strong communication skills, able to work with both technical and non-technical stakeholders.
• Highly organized, self-motivated, and able to work independently with minimal oversight.

Responsibilities:

• Own the development of the marketing operations program for the newly merged business, providing a unique opportunity to shape the future of marketing operations for a growing organization.
• Lead the integration and alignment of marketing operations infrastructure between the merged companies to create a cohesive, efficient, data-rich framework.
• Own the marketing technology stack (e.g., HubSpot, Salesforce), establishing seamless integration, data hygiene, and high utilization.
• Develop and execute marketing automation strategies to increase the effectiveness and scalability of marketing activities.
• Oversee the technical execution and standardization of marketing campaigns, including email automation, webinars, and digital ads, while maintaining compliance with data privacy regulations (e.g., GDPR, CCPA).
• Collaborate with cross-functional teams, including events, demand generation, and product marketing, directing successful campaign execution and lead handoff.
• Lead large-scale projects involving multiple GTM teams, ensuring timely delivery with strong project management skills.
• Build and maintain marketing performance dashboards & provide robust analyses yielding actionable insights for stakeholders to inform marketing strategies.