Marketing Manager

Posted 4 days agoViewed

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💎 Seniority level: Manager, 5 years

📍 Location: Canada

💸 Salary: 95000.0 - 110000.0 USD per year

🔍 Industry: Employment, Health, or Social Services

🗣️ Languages: English

⏳ Experience: 5 years

🪄 Skills: LeadershipProject ManagementAdobe Creative SuiteAdobe IllustratorAdobe InDesignAdobe PhotoshopData AnalysisPeople ManagementCommunication SkillsSEOWritingClient relationship managementMarketingTeam managementStrategic thinkingDigital MarketingBudget managementA/B testing

Requirements:

Minimum five years' experience as a Marketing Manager, preferably in the employment, health, or social services sector
Post-secondary degree or diploma in marketing
Demonstrated skill in creating and delivering outstanding strategic marketing solutions
Expertise and proven experience in managing, motivating and mentoring a busy marketing team
Excellent communication and writing skills
Solid, hands-on experience in event marketing
Extensive experience in creating successful online marketing and social media strategies
Proven commercial and analytical capability and the ability to leverage data-driven insights
Skilled in dealing with senior internal and external managers
Adept at briefing suppliers and managing deadlines for material
Strong knowledge of and familiarity with marketing programs including HubSpot, Meta, Google Ads, etc.
Project management skills, honed through experience in managing large projects through to successful completion
Self-disciplined and independently driven but able to work effectively in a team environment with shared goal
Proven ability to self-direct, multi-task and work methodically to meet strict deadlines
Proficient in Adobe Creative Suites including InDesign, Illustrator and Photoshop
Certification in Marketing for Accessibility preferred
Bilingual (French) highly desirable

Responsibilities:

Develop and deliver marketing strategies to support the success, business delivery and growth of WCG
Oversee well-planned marketing activity to deliver high quality outcomes including production of materials, advertising, and social media
Assist on Business Development initiatives as needed
Lead and educate on marketing best practices and adherence to brand guidelines, internally and across all employment services
Ensure strategy, insights and plans across the department are fully integrated and linked to and aligned with business objectives and brand growth strategies
Support on internal communications and event marketing initiatives
Assist in driving client volumes and developing initiatives to reach and engage with new audiences
Manage agency partners to ensure budgets, timeliness, quality standards and supplier agreements are upheld
Use clear metrics to measure performance across marketing activities and facilitate timely reporting and analysis
Assist in driving client volumes and developing initiatives to reach and engage with new audiences
Approve all marketing collateral and social media (Service Provider Network, Employer and Client-facing)
Assist in maintaining the integrity of WCG brand and consistency across all activities
Approve all marketing collateral and social media (Service Provider Network, Employer and Client-facing)
Manage a busy team of Marketing staff, working remotely across a variety of time zones
Facilitate team building and learning opportunities by mentoring, encouraging and enabling ongoing team professional development
Manage Marketing team administrative duties (vacation requests, expenses, etc.)
Define and evaluate duties of all Marketing team members

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