[Fractional] Product Marketing Manager (Equity-Based)

Bachelor’s Degree in Marketing, Business, or a related field. 5+ years of experience in product marketing, preferably in a SaaS environment. Ability to create marketing strategies aligned with business goals. Exceptional written and verbal communication skills with a knack for storytelling. Strong analytical skills with experience using data to inform decisions. Ability to manage multiple projects and deadlines effectively. Experience working closely with product, sales, and marketing teams. Familiarity with marketing tools like HubSpot, Google Analytics, and CRM platforms.

Conduct market research to understand industry trends, customer needs, and competitive dynamics. Analyze data to develop insights that guide product positioning and marketing strategies. Develop and execute comprehensive go-to-market plans for new product launches and feature releases. Craft compelling product messaging and value propositions. Develop content such as product briefs, website copy, sales collateral, and presentations. Plan and execute marketing campaigns to drive product awareness, lead generation, and customer retention. Manage digital marketing channels, including social media, email marketing, and paid advertising. Measure and analyze the performance of marketing campaigns and initiatives.