[Fractional] Product Marketing Manager (Equity-Based)

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Requirements:

• 5+ years of experience in product marketing, preferably in a SaaS environment.
• Exceptional written and verbal communication skills with a knack for storytelling.
• Strong analytical skills with experience using data to inform decisions.
• Ability to manage multiple projects and deadlines effectively.
• Experience working closely with product, sales, and marketing teams.
• Familiarity with marketing tools like HubSpot, Google Analytics, and CRM platforms.

Responsibilities:

• Conduct market research to understand industry trends, customer needs, and competitive dynamics.
• Develop and execute comprehensive go-to-market plans for new product launches and feature releases.
• Craft compelling product messaging and value propositions that resonate with target audiences.
• Plan and execute marketing campaigns to drive product awareness, lead generation, and customer retention.
• Manage digital marketing channels, including social media, email marketing, and paid advertising.
• Measure and analyze the performance of marketing campaigns and initiatives.
• Report on key metrics such as customer acquisition, product adoption, and campaign ROI.