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Marketing Operations Manager

Posted 5 days agoViewed

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💎 Seniority level: Manager, 3-5 years

📍 Location: United States, PST

💸 Salary: 100720.0 - 118480.0 USD per year

🔍 Industry: Mental Health

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: SQLBusiness IntelligenceData AnalysisSalesforceGoogle AnalyticsTableauAPI testingREST APIReportingData visualizationMarketingLead GenerationCRMData modelingSaaSA/B testing

Requirements:
  • 3-5 years in enterprise/SaaS marketing, with 2-3 years hands-on Marketo experience.
  • Salesforce expert comfortable with complex integrations and full-funnel analytics
  • Passionate about operational excellence and building scalable frameworks
  • Skilled at translating campaign data into actionable insights across acquisition and retention
  • Thrive in fast-paced environments while managing multiple stakeholders and projects
Responsibilities:
  • Collaborate within the Demand Gen team to build and launch seamless marketing programs across email, webinars, events, videos, website chat, Pathfactory, and paid media
  • Maintain and optimize our Marketo and Iterable instances, ensuring optimal performance across acquisition and retention campaigns
  • Monitor, analyze, and report on marketing campaign effectiveness, tying results directly to business objectives
  • Maintain our attribution model, enhance our ABM account scoring/routing, and help boost pipeline conversion rates
  • Deliver regular KPI reports and translate marketing data into insights for decision-makers
  • Partner with RevOps, Sales, Partnerships, and Analytics to streamline processes, identify growth opportunities, and complete system integrations
  • There are many ways to approach a problem, and we’ll expect you to choose the one that’s most likely to get a favorable outcome
  • Uphold database quality standards and implement best practices across our MarTech stack
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