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Marketing Operations Manager

Posted 14 days agoViewed

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💎 Seniority level: Manager, 4–6 years

📍 Location: United States

🔍 Industry: Travel

🏢 Company: Referrals Board

⏳ Experience: 4–6 years

🪄 Skills: SQLData AnalysisData visualization

Requirements:
  • 4–6 years of experience in marketing analytics, pipeline analytics, or revenue operations.
  • Proficiency in using AI tools to drive insights and improve pipeline performance.
  • Expert experience in marketing automation platforms such as Marketo, Hubspot, Inflection or Salesforce Marketing Cloud.
  • Hands-on experience with sales engagement platforms such as Outreach or SalesLoft and Salesforce.
  • Advanced expertise in data analysis tools (e.g., Excel, SQL, Looker).
  • Strong understanding of marketing funnels, sales pipelines, and pipeline health metrics.
  • Proven experience with predictive modeling, cohort analysis, and attribution frameworks.
  • Ability to effectively communicate complex data insights to non-technical stakeholders.
  • Excellent organizational and time-management skills.
  • Experience with CRM systems (e.g., Salesforce) and Sales Engagement tool (e.g, Outreach or SalesLoft).
  • Familiarity with integrating AI tools to enhance marketing strategies and improve conversion.
  • Knowledge of business intelligence tools and methodologies.
Responsibilities:
  • Design and refine attribution models to evaluate the effectiveness of campaigns and customer touchpoints.
  • Build, manage, and maintain marketing and sales plays that align with business objectives and drive pipeline performance.
  • Develop and execute promotional campaigns to support revenue growth and pipeline acceleration.
  • Create dashboards to visualize key metrics, highlight actionable insights, and support decision-making.
  • Partner with sales, growth operations, and strategy teams to align goals and deliver on pipeline objectives.
  • Leverage AI tools to uncover hidden opportunities, improve sales strategies, and enhance overall efficiency.
  • Deliver detailed reporting on pipeline health, ROI, and campaign performance, presenting key findings to leadership with clear recommendations.
  • Share insights that drive collaboration and alignment across teams while influencing future strategies.
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