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Marketing Operations Manager

Posted 14 days agoViewed

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💎 Seniority level: Manager, Minimum of 5 years

📍 Location: United States

💸 Salary: 120000.0 - 130000.0 USD per year

🔍 Industry: Media and Marketing

🏢 Company: TEGNA Inc.

🗣️ Languages: English

⏳ Experience: Minimum of 5 years

🪄 Skills: Data AnalysisGoogle AnalyticsTableau

Requirements:
  • Minimum of 5 years in a marketing operations or related role, preferably within a tech-driven or app-focused environment.
  • Expertise in Google Analytics and Mobile Measurement Partners like Kochava or AppsFlyer.
  • Hands-on experience with marketing automation tools and CDP platforms.
  • Proficiency in campaign tracking methodologies, including UTM tagging and attribution models.
  • Strong data analysis capabilities with proficiency in Excel and data visualization tools.
  • Demonstrated ability to manage multiple projects ensuring timely delivery.
  • Excellent verbal and written communication skills.
Responsibilities:
  • Oversee and optimize the integration and utilization of marketing tools, including Google Analytics and customer engagement platforms.
  • Plan, execute, and monitor multi-channel marketing campaigns across various digital platforms.
  • Analyze marketing performance data to derive actionable insights for campaign optimization.
  • Develop and maintain dashboards and reports to monitor key performance indicators.
  • Work closely with cross-functional teams to align strategies and ensure cohesive campaign execution.
  • Continuously assess marketing processes for efficiency and scalability.
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