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Digital Marketing Specialist
Posted 12 days agoViewed
💎 Seniority level: Junior, 1+ years
🔍 Industry: Fintech
🏢 Company: Array👥 251-500💰 about 2 years agoCreditFinancial ServicesPersonal FinanceFinTechSoftware
🗣️ Languages: English
⏳ Experience: 1+ years
Requirements:
- At least 1+ years of hands-on experience in digital marketing with a proven ability to execute and optimize successful campaigns.
- Demonstrated expertise across various digital channels such as SEO, SEM, social media, email marketing, and content marketing.
- Strong analytical capabilities with the ability to use data to drive decisions and optimize campaign performance.
- Excellent verbal and written communication skills, with the ability to craft engaging digital content for diverse audiences.
- Familiarity with marketing automation and analytics platforms (e.g., Google Analytics, HubSpot, Marketo) to effectively manage and measure campaign success.
- A creative and resourceful approach to tackling digital marketing challenges and developing fresh, innovative campaigns.
- A keen interest in staying current with the latest digital marketing trends, tools, and best practices.
Responsibilities:
- Collaborate with leadership by working directly with the Marketing Leader for Demand Generation to develop a comprehensive top-of-funnel growth strategy focused on brand awareness and lead generation.
- Execute multi-channel campaigns by designing, launching, and managing digital marketing initiatives across platforms including social media, search, email, and display advertising.
- Analyze and optimize campaigns by monitoring performance with analytics tools and extracting actionable insights to continuously improve ROI and overall effectiveness.
- Conduct market research to analyze industry trends and customer behavior, creating targeted and engaging digital initiatives that resonate with our audience.
- Develop digital content and manage creative assets to enhance our online presence and support our demand generation efforts.
- Engage cross-functionally by participating in marketing team meetings and industry events to build networks, identify new opportunities, and represent the company as a digital marketing innovator.
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