Digital Marketing Specialist

Posted 11 days agoViewed

💎 Seniority level: Junior, 2+ years

📍 Location: Argentina, PST

🔍 Industry: Digital Marketing

🏢 Company: ProjectGrowth

⏳ Experience: 2+ years

🪄 Skills: Data AnalysisGoogle AnalyticsAPI testingContent creationREST APISEOData visualizationDigital MarketingBudget managementA/B testing

2+ years of experience in paid social media advertising, with a focus on TikTok Ads.
Proven track record of scaling ad campaigns on TikTok and optimizing for conversions.
Proficiency in TikTok Ads Manager and the TikTok Creator Marketplace.
Strong data analysis skills with the ability to track, interpret, and optimize campaign performance.
Ability to create and test high-performing ad creatives (UGC, video ads, static ads).
Audience targeting and segmentation expertise, leveraging TikTok’s ad tools for effective reach.
Proficiency in A/B testing, ad budgeting, and bid strategy optimization.
Knowledge of influencer marketing strategies and leveraging creators for ad amplification.

Set up, run, and optimize paid ad campaigns on TikTok Ads Manager to maximize performance.
Continuously monitor ad performance, A/B test creatives, and adjust targeting strategies to achieve higher engagement and ROI.
Oversee creator collaborations, manage influencer partnerships, and leverage UGC content to enhance ad performance.
Collaborate with designers and content creators to develop high-converting ad creatives, including video ads and static promotions.
Utilize TikTok’s audience insights to define and refine the ideal customer profile (ICP) for precise targeting.
Stay ahead of TikTok trends, ad formats, and algorithm updates to inform strategy and enhance ad effectiveness.
Allocate ad spend efficiently to ensure optimal cost per acquisition (CPA) and return on ad spend (ROAS).
Generate performance reports, analyze key metrics, and provide strategic recommendations for campaign improvements.

Posted 3 months ago

📍 LATAM

🔍 Staff Augmentation

🔧 Requirements

Bachelor's Degree in Communication, Marketing, or related fields.
2+ Years of B2B marketing experience.
Strong experience in creating high-quality, engaging content for diverse B2B audiences.
A data-driven mindset with a focus on results and continuous optimization.
Expertise in email marketing campaign management.
Proficiency in marketing automation technology and analytics tools.
Ability to adapt and thrive in a fast-paced, dynamic environment.
Resourceful, proactive, and a strong team player.
Knowledge on line of business with Microsoft or ServiceNow.
Advanced English Level is required.

💡 Responsibilities

Conduct market research, analyze trends, and define Ideal Customer Profiles (ICPs).
Plan, execute, and optimize multi-channel digital marketing campaigns focused on lead generation and brand awareness.
Develop engaging marketing content like email campaigns, blog posts, and landing pages.
Ensure continuous SEO optimization of website content and digital assets.
Strategize and manage high-impact PPC campaigns on platforms like Google Ads and LinkedIn.
Oversee and manage reviews across online directories.
Utilize analytics tools to track and analyze digital campaign performance.
Develop marketing strategies for webinars, conferences, and virtual events.

Content creationSEOMarket ResearchLead GenerationDigital Marketing

Posted 3 months ago

Posted 3 months ago

📍 MX and LATAM

🔧 Requirements

Bachelor's degree in any field or professional certification in marketing or business-related courses.
2+ years experience in social media or 1-2 years in digital marketing.
Proven content writing or copywriting experience.
Working knowledge of content management systems.
Excellent English communication skills, both written and verbal (at least B2 level).
Solid organizational and time management skills.
Knowledgeable in layouts, typography, print, and web design.
Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software.
Compelling portfolio of work across a wide range of creative projects.
Able to work on a graveyard shift.

💡 Responsibilities

Upload videos and graphics, keeping the account up-to-date and managing reviews.
Develop, execute, and monitor marketing campaigns across various digital platforms.
Ensure branding consistency across all accounts and channels.
Create events or promotions to boost customer engagement.
Manage the contact database and support lead generation activities.
Research influencers and businesses for strategic partnerships.
Set up accounts, liaise with affiliates, and manage payouts.
Check KPIs, adjust bids or budgets, and review keyword performance.
Gather information on the brand's audience and develop a content strategy.
Create reports and monitor the effectiveness of marketing campaigns.
Research competitor trends and promotional strategies.
Execute SEO strategies and conduct keyword research.
Carry out general administration tasks.
Utilize tweak builders to modify content.
Perform ad-hoc tasks as required.

Adobe PhotoshopGraphic DesignStrategyContent managementCommunication SkillsSketchSEOTime ManagementMarket ResearchLead GenerationDigital Marketing

Posted 3 months ago