MarTech Digital Marketing Specialist

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Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with expertise across paid advertising, SEO, SEM,CRO, email marketing, and social media
• Strong technical proficiency in digital marketing tools and platforms.
• Hands-on experience with GA4, Google Ads, Meta Ads Manager, Customer.io, WordPress, Zapier, Salesforce, and Jira.
• Strong analytical skills with the ability to interpret data, extract insights, and drive strategic decisions.

Responsibilities:

• Build & execute all customer communications across automated channels (primarily email, SMS & and push notifications) including the automation that powers them.
• Manage and optimize ad spend across platforms such as Google, Bing, Meta, and TikTok to enhance brand awareness, generate high-quality leads, and drive conversions.
• Execute Conversion Rate Optimization (CRO) initiatives using industry-leading tools like Unbounce and VHO to improve site performance through A/B and multivariate testing.
• Develop and automate email marketing campaigns, including transactional emails, newsletters, promotional outreach, and drip campaigns, to nurture leads and engage existing customers.
• Develop and execute campaigns to drive revenue through ancillary monetization strategies.
• Lead the creation and curation of compelling, high-quality content, including blog posts, videos, and social media assets, to enhance audience engagement.
• Monitor and optimize email and SMS deliverability to maximize engagement and conversion rates.
• Create marketing automation workflows to identify and promote cross-sell opportunities, enhancing customer engagement and revenue growth.
• Track and analyze performance metrics using analytics tools to identify trends, uncover insights, and provide data-driven recommendations for campaign improvements.
• Create reports, dashboards, and presentations that showcase campaign effectiveness, measure ROI, and guide future marketing strategies.
• Stay ahead of emerging trends and best practices in digital marketing, paid advertising, email automation, and social media management.
• Work closely with cross-functional teams, including Marketing, Sales, and Creative, to align digital marketing initiatives with overall business goals.