Digital Marketing Specialist (US - Remote)

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Requirements:

• 2+ years of experience managing paid advertising campaigns, preferably in eCommerce.
• Hands-on experience in managing campaigns within Meta Business Suite, Google Ads Manager, and other digital advertising platforms.
• Direct experience executing and optimizing Google Search and Google Shopping campaigns, including hands-on data feed management and optimization.
• Knowledge of performance marketing metrics, attribution models, and A/B testing.
• Ability to interpret data and translate insights into actionable strategies.
• Familiarity with Shopify, GA4, or other eCommerce marketing tools is a plus.

Responsibilities:

• Develop, implement, and optimize paid media campaigns across platforms such as Meta, Google Ads, Pinterest, and TikTok.
• Oversee data feed management, ensuring accurate and optimized product listings for Google Shopping and other platforms.
• Analyze performance data to identify trends, insights, and opportunities to improve ROAS and CAC efficiency.
• Collaborate with the Creative team to develop high-performing ad assets tailored to target audiences.
• Continuously test ad creatives, audiences, and bidding strategies to drive the best results.
• Stay ahead of industry trends, algorithm changes, and emerging platforms to ensure Kindred Bravely remains competitive in digital advertising.
• Report on key performance metrics, providing actionable insights and strategic recommendations.
• Work closely with cross-functional teams, including eCommerce, brand, and retention, to align paid media efforts with broader marketing initiatives.