- Drive the site roadmap, including new features, site improvements, A/B testing, and SEO + GEO strategy.
- Prioritize projects and keep multi-week initiatives on track from planning through launch.
- Build and publish products, variants, and collections in Shopify, ensuring SKU-level accuracy.
- Maintain collection sort orders, featured placements, badging, navigation, promotions, and campaign landing pages.
- Compile and submit the weekly Merchandising & Site Performance Report.
- QA development tickets before and after deployment and run weekly site sweeps for broken links, 404s, and merchandising errors.
- Maintain cross-sell widgets against the internal strategy.
- Manage development contractors, project requirements, monthly hours, and priorities.
- Own project tasks in Asana, plan initiatives, and brief site experience work to the Creative Team ahead of launches.
- Keep merchandising SOPs current and extend AI-assisted workflows.