- Own and drive the overarching retention strategy across email, SMS, direct mail, and other channels for Kindred Bravely and Storq.
- Utilize advanced data analytics to identify customer insights, trends, and opportunities for retention and loyalty.
- Improve email and SMS campaign performance through advanced segmentation, personalization, and A/B testing.
- Manage and test behavioral-based marketing automation to improve conversion and revenue.
- Oversee on-site lead capture efforts and lead nurturing strategies.
- Partner with the Paid Media team to co-create re-engagement strategies.
- Own weekly and monthly reporting for all retention channels.
- Manage and mentor the Email Marketing Specialist to foster a high-performing team.
- Refine customer journey maps and integrate customer survey insights into marketing initiatives.