Retention Marketing Manager (US - Remote)

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Requirements:

• Bachelor’s degree in a related field (e.g. Marketing, Communications, Business).
• 5+ years of hands-on experience managing email, SMS, and loyalty programs in DTC eCommerce.
• 2+ years of team management experience.
• Experience with Klaviyo, Attentive, and Shopify preferred.
• Exceptional data analysis and Excel skills.
• Proficiency in GA4.
• Effective communication and presentation skills.

Responsibilities:

• Own and drive the overarching retention strategy across key channels, ensuring cohesive and data-driven campaigns.
• Utilize advanced data analytics to identify insights and trends in customer retention and loyalty.
• Continuously improve campaign performance through segmentation, personalization, and testing.
• Manage behavioral-based marketing automation to enhance conversion and revenue opportunities.
• Identify high-value customer segments for targeted marketing strategies to increase revenue and reduce churn.
• Oversee on-site lead capture and lead nurturing strategy to optimize conversion rates.
• Collaborate with the Paid Media team to create strategies for customer re-engagement.
• Conduct customer surveys and integrate feedback into marketing initiatives.
• Manage the marketing calendar with the Email Marketing Specialist.
• Mentor the Email Marketing Specialist to enhance the CRM marketing function.