PPC Specialist (Remote)

Proven 1+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads. Proficiency in MS Excel and data manipulation. Google/Bing ads certification, a plus. Strong analytical skills. Ability to think creatively. Excellent attention to detail. Strong relationship-building skills. Ability to think strategically and develop innovative paid search strategies. Ability to present information effectively. Proficiency in managing moderate to large-scale paid search accounts. Skills in campaign performance analysis and digital traffic metrics. Experience working with paid search tools like SEM Rush, Google search console. Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).

Ensure campaigns deliver positive ROI. Manage multiple accounts and bidding strategies. Create large keyword lists and implement copy suggestions. Define campaign budgets and align goals with best practices. Provide recommendations for keyword, targeting, and campaign structuring. Keep up to date with search engine and PPC industry trends. Utilize data-driven analysis for performance optimization. Collaborate with Sales, Data, and Product teams.